Pedaal is proud to announce our official designation as a Brompton Gold Dealer, the highest level of recognition awarded by Brompton Bicycle to its global network of retail partners. This milestone reflects not only our deep roots with the brand, but also our ongoing commitment to city cycling, rider support, and community building.
The Folding Bike That Opened Every Door
Pedaal is Canada’s fastest-growing Brompton dealer, but our story with Brompton goes back much further. Long before launching Pedaal, our team played a pivotal role in introducing Brompton to the Canadian market and building its early presence. When we eventually moved on to start something new, we decided to focus exclusively on Brompton — not just because we believe in the bike, but because we think it’s the only bike that truly meets the needs of city cyclists.
Canada’s Brompton Destination — With a Shot of Espresso
At our Toronto store, we offer Canada’s most extensive demo fleet, nationwide shipping with bikes arriving fully tuned and ready to ride, and a service department run by the most experienced Brompton mechanics in the country. Our in-store café and community space has quickly become a gathering point for local riders – and many of the city’s Brompton Meetup rides begin or end right here with us, espresso in hand.
Even Brompton’s North American CEO, Juliet Scott-Croxford, joined us for a ride earlier this year (white ball-cap under the Pedaal tent logo, above) – a two-wheeled testament to the strength of this community.
Leading the G-Line Launch in Canada
We’ve also been proud to lead the Canadian launch of the Brompton G-Line, showcasing it at major events including the Paris to Ancaster race — where, yes, a Brompton placed in the top 10% of finishers. Brompton is home to some of the most enthusiastic bloggers here in Canada, and we thoroughly enjoyed the G-Line Reviews from Bromptoning and My Other Bike is a Bike. There will be a Canadian Cycling magazine article coming out soon too!
From Pints to Partnerships
Gold Dealer status brings even more to our customers, including priority access to new releases and special editions, deeper service expertise, and the kind of experience you only get from a shop that has grown up alongside the brand. We’ve shared many pints with Brompton CEO Will Butler-Adams over the years, and we’re excited to keep growing alongside the company he leads.
Leading with Integrity in the Canadian Brompton Market
Pedaal also plays a leadership role in the broader Canadian Brompton retail network. As organizers of a national coalition of Brompton dealers, we advocate for fair pricing, transparent logistics, and smarter supply chain strategies that serve both customers and shops alike. While the Canadian market has seen inconsistent pricing – including instances of overcharging – we continue to honour Brompton’s suggested retail pricing and work with integrity, ensuring that Brompton ownership remains fair, accessible, and consistent across the country.
For us, this isn’t just about folding bikes. It’s about unfolding better city living.
