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When Andrew Ritchie designed the Brompton, it was a direct refusal of planned obsolescence. In many ways, that was the marketing, because if there was one thing Ritchie resisted, it was marketing itself. Brompton is a bike built to last a lifetime, maybe several. It is engineered to be continually repairable, a durable argument against...
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We all know that glorious feeling of pedalling once and coasting twice as long. That’s the topic of today’s blog. Transportation, when properly matched to distance, offers double returns. Transportation has always obeyed the pleasure principle. That’s right, this blog is about the unconscious. If we’ve piqued your interest then read on and learn how you...
During DesignTO, Pedaal became home to Signs of Change, a speculative street-sign installation developed with Radical Norms and OCAD University Research that invites people to imagine how cycling and city streets might evolve in a changing climate, shaped not only by new technologies and shifting policies, but by the small acts through which people already...
Canadians are famous for lining up in the cold, skating on frozen ponds, and insisting that winter is “not that bad.” It turns out we bike the same way. Toronto’s winter cycling numbers show a city that keeps riding long after the novelty wears off, with corridors like Bloor Street carrying thousands of riders even...
It was February 15, 2024, and we had just gotten the keys for our new shop. Two weeks prior, on February 6, 2024, Toronto City Council authorized the Harbord Street construction. We got the notice around the same time we got the keys. Oh no, we thought. I guess we’re playing the long game here!...
If there’s one thing we love more than anything else at Pedaal, it’s our cherished customers. Great coffee makes a close second. So when one of our lovely regulars raved to us about this new (to us) superb Canadian coffee roastery, we knew we had to check them out! Down the Rabbit Hole Enter: Rabbit...
Coffee is one of the most ritualized things in daily life and also one of the least examined. Most cups are chosen on autopilot, ordered by habit, brand loyalty, or whatever feels familiar before the first sip. But the unexamined life is not worth living, said Socrates. We’re not sure whether Socrates drank coffee, but...
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Pedaal designated official Canadian Brompton Distributor - Read more
